performance marketing agency strategy services mumbai Near me

Performance Marketing

The data-driven Performance Marketing firm that produces outstanding outcomes

Performance Marketing advertising is a type of online promotion in which you are charged each time a person clicks on your ad. Performance Marketing is a very efficient technique to rapidly contact your target audience, regardless of whether you want to boost your brand exposure campaign, bring relevant traffic to your website, or boost your e-commerce income.

Google Shopping

A client-centered strategy supported by facts and Data

Our strategy guarantees effectiveness and the most return on your Google Shopping investment.

Data-driven decisions- We use data to inform important decisions, such as structure and bid adjustments, based on business objectives.

Automation– We attempt to automate as many of our procedures as we can. This guarantees that any modifications are made appropriately and promptly.
Campaign planning– To anticipate forthcoming changes to the ad scene and facilitate effective planning, we continuously review the network and source third-party data.

Bespoke Scripts

One of the finest ways to showcase your competitive pricing and expose your products to millions of customers is through Google Shopping. Not using it for your business? Not only will our team of highly qualified specialists explain you how, but they will also carry it out in a way that ensures success. They'll easily integrate it into your larger Performance Marketing strategy using tailored campaign structures and unique scripts created to fit your business objectives.

Advantages of Automation

Structure and bidding are two important areas where we use automation, and it is essential for getting the greatest results. Based on previous performance data, we automatically build custom campaign structures, and we use custom bidding scripts to get the greatest possible maximum cost per click. Finally, for better accuracy, we enable real-time bid changes from our three key advertising partners, Google, Bing, and AdRoll.

Always Reviewing

In order to help our client stay ahead of competition and maintain their competitiveness we keep evaluating the network for the sector. In areas like new ad goods and user trends, for example, we can efficiently prepare and make sure that our clients are ahead of the competition.

Remarketing

To create the most effective audience base, we merge website users data and internal customer lists.

We take a targeted, careful, and concentrated approach to remarketing. It centres on three main points:

Extensive Research- We post advertisements on more than 1000 marketplaces and 500 distinct ad exchanges. With this reach, we have access to 96% of the world's internet advertising inventory.

Staircase model– We’re able to target messaging to particular client categories by using a number of audience lists with both positive and negative targeting.
Cross-channel targeting– We generate a wide range of audience lists and utilise them for a variety of ad campaigns while taking into account a user’s journey to the site.

We'll make your remarketing advertisements difficult to ignore.

Consumer purchasing behaviours are getting more intricate every day. It's critical that advertisers are aware of the typical path followed because consumers have more sources for information and places to buy from than ever before. Our strategic approach and industry knowledge allow us to do this and target potential audience base while they move between networks.

Bespoke Modelling

We develop a variety of custom audience list Based on the campaign objectives of your company, and then provide fluid ad messaging to users in accordance with their position within the conversion funnel. We strategically use negative bidding on lists to guarantee that the message is highly accurate for specific segments, and by using our unique "staircase" model, converted individuals can be removed from targeting without interfering with a campaign's targeting.

All of this is executed by automatically moving users between categories based on their online behaviours.

Display & Advertising

Dynamic ad strategy and layered targeting

Our strategy for display advertising is supported by these three main pillars:

Layered Targeting- To ensure messaging relevance, we stack a variety of targeting choices onto campaigns, ranging from affinity audiences and bespoke lists to demographic divides

Multi-use Network– We leverage networks to achieve a variety of goals, including lead generation, quality traffic, and brand exposure.
Mixed-media Testing– We continuously test a variety of possibilities, evaluating each type’s effectiveness and combining the lessons learned.

With Display Advertising Compliment your Performance Marketingcampaign

In addition to your usual Performance Marketing efforts, a strong display advertising campaign can offer a wide range of advantages. As a Google approved agency, you can trust us to help you create a successful campaign even though we are aware that creating good display advertising can take a lot of time and effort.

Personalized ad messaging

We use comprehensive ad testing to ensure that your best-performing material is consistently displayed, and our dynamically crafted ad language is tailored to users based on their prior browsing behaviour. We also have a wide remarketing reach thanks to more than 500 ad exchanges and 100+ marketspaces, so you can be sure that your advertising will be seen by the right people.

Displaying advertising with a customised approach

When it comes to display ads, a one-size-fits-all strategy doesn't really work, therefore we customise our strategy to fit your needs and your goals. Our knowledgeable Performance Marketing staff is based in Nottingham and London and is always available to assist, so if you ever have any questions, your consultant is only a phone call away.

Paid Social

Creative & Strategic

These three elements define our strategy for paid social media advertising:

Technical Excellence- In order to make sure we're providing our clients with the finest available solutions, we regularly test new techniques and platforms.
Mixed Media Types- To maintain the ad messaging current and relevant, we examine all available media possibilities and choose those that are consistent with the campaign's goals.

Programmatic ad delivery– This makes it possible for us to manage campaigns effectively and automates procedures like real-time bidding and targeting.

We'll assist you in making your paid social advertising stand out.

Social media advertising is challenging. You'll need a strategic approach because new advertising channels provide new difficulties, but if you do it well, you may create a following that is quite active on all of your social media channels. Our paid social specialists are well-versed in how to use paid social to your company's advantage.

Using data to your advantage

In order to target particular audience segments, we employ browsing and behavioural data. With the help of this information, we can determine where and when to place advertisements as well as the appropriate budget. Programmatic ad delivery not only makes it possible for us to manage campaigns effectively, but it also enables us to design single campaigns with distinct objectives that are dispersed over several social media platforms.

A variety of media types

The benefit of having so many platforms is that there are many opportunities to use various media kinds in advertising efforts. We can maintain the ad messaging interesting and pertinent for users at different phases of the conversion process by utilising these different types. We blend brand awareness initiatives with conversion-driven marketing campaigns, and we encourage teamwork through both free and paid social media marketing.

Enhancing our capabilities & Approach

We constantly review and revise our processes because social media is a rapidly evolving field and what works today might not work tomorrow. It's crucial that we comprehend these changes and how they may effect how we approach advertising because social media users' behaviours are always evolving. You're in excellent hands with Zefer since we're committed to remaining one step ahead of the competition. User growth can occur at an explosive rate.

Ecommerce Performance Marketing

Proven record in increasing revenue & ROI

Understanding customer intent is key to a successful large-scale Performance Marketing campaign for e-commerce. And to accomplish that, you must have a wise and adaptable plan in place. We are the best at what we do, and we have the resources to show it, which is what makes us the top choice for ecommerce sites in cutthroat industries.

Data Is the Base

Every decision we make is based on reliable data, therefore we make every effort to collect as much of it as we can from important sources like ad platforms and a client’s CRM. Every modification we make to an ecommerce account is based on statistics about how well the product is performing; this strategy eliminates irrational campaign alterations and emotional decision-making.

Ingenious custom scripts

Our in-house experience has enabled us to develop creative custom scripts, and every one of them is made to complement third-party bidding strategies so that we may take advantage of real-time bidding

We also use fluid shopping structures, a daily automated procedure that divides shopping campaigns based on performance information.

You can rely on us to perform since we are a Google-accredited performance marketing firm with a successful track record.

Programmatic display

We focus on goals and objectives using innovative technologies.

incredibly cost-effective programmatic display

Through our beneficial partnership with AdRoll, a cross-channel marketing provider, we have access to cutting-edge technology. We can target people with customised messaging at times that are most suitable for them by using sophisticated algorithms and a bank of important user data.

Multi-touch attribution reporting also enables us to fully comprehend the value that campaigns generate and the impact they have on clients’ conversion processes.

Precise Advertising

Although programmatic advertising is the most effective approach to serve ads and allows for precise targeting, it can also be challenging to manage without a right structure. Therefore, to ensure that there is a point of emphasis and to assure the best results, we always create campaigns around a key purpose.

Due to the strength of programmatic advertising, we will also accept supplementary objectives from customers; however, we make sure that these serve the primary goal rather than conflict with it.

An extensive approach & reach

We are in the greatest position to acquire you the digital ad space your business requires thanks to our enormous reach of more than 200 top ad networks and 2 billion active social media accounts

Amazon Advertising

We'll target your adverts and optimise your feed.

The three main components of our strategy for Amazon Advertising are as follows:

Optimise- To increase conversion rates and give your products the best chance of being returned, we'll optimise your feed and storefront settings in accordance with best practise guidelines.

Expand- We’ll delve deeper into the quantity of information offered on each product detail page since Amazon evaluates the quality of organic listings by taking a look at the number of related pages seen from a listing.

Target– We guarantee efficient ad management and targeting through sponsored and display advertisements for specific products.

Ads that drive results

We'll make sure your Amazon advertising are optimised for conversion. Your Amazon advertising initiatives will succeed with our assistance, whether it be through organic optimization or sponsored listing management.

We have specialised knowledge of this developing platform, which is still in the early stages of adoption by many marketers who previously focused the majority of their budgets on Google.

Creating campaigns based on your goals

To develop an Amazon ad campaign around your goals, we'll first get to know you and your company. We'll work hard to enhance your conversion rates through feed optimization and best practises for product detail pages, and then we'll keep looking for new ways your account can develop and prosper.

A Team with Expertise

Our paid media team, which has extensive experience, is well-versed in all aspects of Performance Marketing. We ensure that our clients receive better results by using data and insights in a special way that gets recognised.

Affiliate Marketing

Integrated & Result Driven

We have been able to generate great, value-creating campaigns for our clients because to our effective methodology.

Results-oriented advertising- We choose placements that contribute to reaching a specific objective, whether it be raising brand recognition or hitting a given Cost Per Acquisition.

comprehensive digital services– We make ensuring that campaigns are integrated across many channels and that messaging, targeting, and content delivery are all consistent.

Partner sourcing- We thoroughly evaluate a list of potential partners for our clients, weighing costs, target market, and campaign goals.

Comprehensive partner sourcing management and research

One of the most lucrative advertising options for businesses is affiliate marketing, but it's not always simple to do it well. We can help with that because we have experience expanding affiliate marketing programmes and achieving success for our clients.

We need to be careful when choosing affiliate partners because there are so many options accessible for businesses to work with in order to achieve goals. We take our time to carefully evaluate a list of potential partners, taking into account the associated costs and the nature and size of each audience. We'll make decisions while keeping your campaign's goals in mind, then provide the best option for you.

To obtain the best results, it's critical that your affiliate programme works in line with your existing SEO, Performance Marketing, and direct marketing strategies. To ensure that the messaging and content of our custom ads are always consistent, we carefully integrate them with other digital services.

Native Advertising

We emphasise content-driven, goal-driven targeting.

Our strategy for native advertising is built around three main pillars:

1-Content driven Targeting- In order for our clients' advertisements to seem as naturally as possible on a website or news feed, we carefully choose the content that they are displayed next to.

2- Objective Led- We make sure that all decisions about ad placement are based on our core objectives when focusing our adverts.

3-Multiple Network- Our utilisation of different ad distribution platforms grants us access to a sizable inventory of specialised industries.

Delivering effective native ad campaigns with a track record

A campaign must look completely natural on a website or news feed for native advertising to be successful. We emphasise properly chosen content since it helps us qualify audience segments for ad placement by helping us understand the issues that different websites and platforms cover and the types of users they draw.

Curated around your business Objectives

We carefully analyse the client's objectives and ensure that any placement selections are made based on these, just like with any kind of advertising. We make sure our campaigns are successful and offer the maximum value by developing message that not only fits well with other site material or in a news feed, but also to achieve a specific goal. It also means that rather than reporting on meaningless numbers, we can focus on what is important to our clients.

With incredibly precise targeting choices, we have access to several digital networks and platforms. We now have the chance to communicate with publishers in specialised industries using very targeted messages.