Projects
Market Study & Analysis
Social Media Marketing
Zefer Marketing Your bespoke Luxury & Hospitality Digital Brands Consultants
Zefer Luxury & Hospitality Digital Brands Consultants provide prodigious marketing solutions to premium and luxury brands. We are currently focused on digital marketing for our clients which include strategy development, social media marketing, search engine optimisation, email broadcasting, rich media/content planning and mobile/tablet marketing, search engine marketing & social media optimisation.
Analysis
Strategising
Campaign planning and content creation
Constant real-time engagement
Monitoring and Reporting
Keyword Research, Selection and Targeting
Technical Optimisation
Content Optimisation
Profile building
Social Media Integration
Database Management
Tactical Campaigns
Marketing Automation
Dynamic Content Delivery
Email Marketing
Real-time Advertising
Responsive Web Design
Mobile Search
SMS/Push Notifications
Location-based Services
The Customer Journey
Current Activity / Performance
The Competitive Landscape
Market Segmentation
Demand Analysis
Digital Objectives
Implementation Plan
Date: 2017-02-27
Client: Hotel Social Media Growth in Mumbai & Advantages of Social Media
Skills: Market Study & Analysis
A digital marketing professional, with a background in hotel management. Remarkable research skills coupled with a stubborn curiosity ensure that no problem is too big for a solution to be found. Creativity and out-of-the-box thinking enable designs to be unique and personalised to the needs of an individual person, hotel or brand.
When she's not covering everything she eats with tabasco, Aalia can usually be found at sporting events or exploring undiscovered parts of Europe and South East Asia. She's only trackable via Instagram, but when she's home her routine includes sheepishly clicking 'yes' to Netflix's relentless 'Are you there?' pop-up between episodes of Billions or Narcos.
In the office, Aalia enjoys helping brands tell their stories and creating high-performing and research-driven content strategies. As a natural people-person (and the first to ask what everyone’s weekend plans are), she plays an essential role in the communication between a client and the Zefer team.
An accomplished and driven media professional with over 8 years’ experience in stakeholder relations, brand management, corporate communications and event management. Skilled in dealing with a wide range of individuals including corporate brand managers, artists, production personnel and untimely Uber drivers. Equipped with excellent interpersonal, analytical, decision making and managerial skills. Weekends for her entail fantasizing about her next 'Beach Adventure' while binge watching Netflix.
As our Marketing all-rounder, Sohrab is a tech-savvy expert and natural born storyteller. A postgraduate of the prestigious Xavier’s college, Sohrab’s work ethic is built on a foundation of creativity, determination and a positive, playful attitude.
An ideal professional, he is quite possibly the only member of Zefer to have ever tucked his shirt involuntarily.
On a typical weekend, you can find him cheering on his beloved Liverpool, waltzing up a storm, or levelling up on PUBg.
A integral part of the team, Vivek has a BSc in Information Technology, experience as a functional business analyst, and is known for diving deep into keyword research to understand how brands and customers can interact online. Equipped with a number of digital tools in his SEO arsenal, he has the ability to consistently develop alongside the constantly changing digital world.
While he’s not enjoying playing snooker and cricket on the weekend, Vivek's maximising traffic to your site and making sure your website caters to all stages of the visitor’s journey.
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