Digital Marketing for Spa, Hospitality Internet Services and Management has encountered a drastic change in the past couple of years and is still evolving at an electric rate. It has become a highly commoditised product, which is why a bespoke and forward digital strategy is imperative. At Zefer, we establish visibility and venue differentiation through digital channels.

Consequently, the key challenges within this sector include: 

• Reducing your reliance on the third party websites by boosting your own.
• Using the ‘voucher’ concept for your own digital marketing campaigns, which would boost your profits and reduce the cost of sale.
• Generating a digital online booking system to make it easier for your clients. Which in turn would elevate your profits.

The types of spas we are dealing with are:

• Day Spas: Creating and converting day spa packages online and ensuring maximum visibility of products and services.
• Destination/ Resort Spas: Establishing and enhancing your online presence and reducing third-party reliance.
• Hotel Spas: Promoting your offers and packages online, to maximise your hotel guest sales.

Our marketing strategies are concentrated on building as well as boosting your online presence to a level that it becomes a major source of customers and revenue.